Privacy Policy

Who We Are

Wildlife Safari Deals (“we”, “us”, “our”) operates the website at wildlifesafarideals.com. We are an affiliate travel research and booking platform, founded by Kerri Mason and Gareth Wilson, based at Abbotsford Garden, Falkirk, FK2 7QN, Scotland, United Kingdom.

We are the data controller for personal data collected directly through this website. For data collected by third-party booking platforms (Booking.com, Expedia, Hotels.com, VRBO, TripAdvisor, Kayak), each platform is the relevant data controller for that data.

You can contact us regarding this policy at info@wildlifesafarideals.com or by calling +44 333 038 8166.

Data We Collect

We collect personal data in the following ways:

Data you provide directly

• Name, email address, and phone number when you submit our contact or enquiry form
• Safari preferences, travel dates, party size, and budget range included in your enquiry
• Any additional information you voluntarily include in your message

Data collected automatically

• IP address, browser type, operating system, and referring URL (collected by our hosting provider and analytics tools)
• Pages visited, time on site, and links clicked (via cookies and analytics — see Section 5)
• Device type and screen resolution for site optimisation purposes

Data we do NOT collect

• Payment card details — we never process payments directly
• Passport or travel document information
• Sensitive personal data (health, religion, ethnicity) unless you voluntarily include it in an enquiry message

How We Use Your Data

We use personal data only for the following purposes, and only where we have a lawful basis to do so:

• Responding to enquiries (legitimate interest / contract performance) — to answer your safari questions and provide destination guidance
• Email correspondence (legitimate interest) — to follow up on safari planning discussions you have initiated
• Site analytics (legitimate interest) — to understand how visitors use the site and improve content and usability
• Legal compliance — to comply with applicable UK law and regulations

We do not use your data for automated decision-making, profiling, or targeted advertising. We do not add you to a mailing list without your explicit consent.

Affiliate Links and Third-Party Booking Platforms

Our affiliate partnerships are managed through Stay22, a specialist travel affiliate platform. All booking links on this site route through Stay22 before reaching the final booking platform. Stay22 may set cookies or collect click data in order to attribute commissions correctly.

When you click a booking link and are redirected to a third-party platform, that platform becomes the data controller for all data you provide during booking. We recommend reading the privacy policy of whichever platform you book through. Our affiliate booking partners are:

We also feature embedded maps powered by Stay22 (stay22.com/privacy). These maps load live lodge data and may set cookies for functionality and commission attribution.

Cookies

We use cookies on this website. Cookies are small text files stored on your device by your browser. We use the following categories of cookies:

• Strictly necessary cookies — required for the website to function (session management, security). Cannot be disabled.
• Analytics cookies — used to measure how visitors use the site. We may use Google Analytics or similar tools. These cookies collect anonymised data about page visits and traffic sources.
• Affiliate tracking cookies — set by Stay22 and partner booking platforms when you click an affiliate link. These cookies record that you arrived via our affiliate link so that commissions can be attributed correctly. They are set by the third-party platform, not by us.
• Embedded content cookies — set by the Stay22 lodge map iframes embedded on destination pages. These allow the maps to function and personalise displayed results.

You can control or disable non-essential cookies at any time through your browser settings. Note that disabling affiliate tracking cookies will not affect the price you pay, but may prevent us from receiving a commission on your booking.

Third-Party Services

This website uses the following third-party services, each of which may collect data independently:

• WordPress / Elementor — our website platform and page builder
• Stay22 — affiliate link management and lodge map embeds (stay22.com)
• FormSubmit.co — handles contact form submissions. Your form data is transmitted to and processed by FormSubmit before being forwarded to our email address (formsubmit.co)
• Google Fonts — we load typefaces from Google’s font CDN, which may transmit your IP address to Google servers
• Google Maps — embedded on our contact page to show our office location

We share personal data with third parties only where necessary to provide our service, where required by law, or where you have given explicit consent. We do not sell personal data to any third party.

Your Rights (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data where there is no legitimate reason to continue holding it
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a structured, machine-readable format
• Right to object — you can object to processing based on legitimate interests
• Rights related to automated decision-making — we do not carry out automated decision-making or profiling

To exercise any of these rights, contact us at info@wildlifesafarideals.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Enquiry form data — retained for up to 24 months from submission, or until you request deletion
• Email correspondence — retained for up to 36 months in line with standard business record-keeping
• Analytics data — anonymised and aggregated; retained per the analytics platform’s own policy

Security

We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or destruction. All data transmission between your browser and this site is encrypted using HTTPS/TLS. Contact form data is transmitted via FormSubmit.co over encrypted connections.

We do not store payment card data. All financial transactions are handled entirely by the third-party booking platform you choose to book through.

Children

This website is not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe a child has submitted personal data to us, please contact us at info@wildlifesafarideals.com and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The “Last updated” date at the top of this page will be revised accordingly. We encourage you to review this policy periodically. Continued use of this website after any changes constitutes acceptance of the updated policy.

Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us: